JJ26S Indigo Selvedge Denim Jeans - by 66 Clothing

Introducing the 66 Clothing JJ26s Selvedge Jeans, new for 2026, in a classic dark denim.

These are selvedge jeans, meaning they’re made in the traditional way – about as close as you’ll get to how jeans were produced in the 1950s and 60s. Now, some might say “so what?” – but here’s why it matters.

When you turn these up and wear them with a roll, you’ll see the twin red selvedge lines on the inside seam. That detail isn’t decoration – it’s the mark of old-style production, woven on narrow looms rather than mass-produced wide rolls. It’s a small thing, but it’s the sort of detail you simply won’t get on most high-street jeans.

We also made a very deliberate choice with the weight of the denim. Traditional selvedge is often extremely heavy – great if you’re after a full-on 50s biker or rocker look, but not so great when it feels like cardboard to wear.
The JJ26s use a more wearable selvedge fabric: structured enough to hold shape, but comfortable from day one. These are jeans you can actually live in.

You’ll notice they come in a 34” leg length. That’s intentional. Once you roll them up properly, you’ll lose around 1–2 inches, leaving you with an effective 32” leg – the most common and versatile length, especially if you wear loafers or boots.

Styling ideas

These are made to work as part of the full look:

• Loafers with a tartan or check button-down

• Desert boots with a 66 Sutherland top

• Rolled up, clean, sharp, and timeless

The options are endless – and we’ve added images to give you the idea.

Sizing When purchasing, we recommend measuring your waist. Many famous brands use vanity sizing, so while you might have been a '28' years ago, it’s likely you’re not anymore! Personally, I have a bit of a belly, and these jeans sit comfortably on the hips with a mid-rise cut. As you can in the pictures they are from a skinny fit, but a reg to slim fit, so if in doubt size up.

For more details, check out the pictures! Tech 100% Cotton Inside leg Standard 34 Branded Waist Patch Silver Buttons and Rivets Classic 5 Pocket Design Zip fly with button fastening 6 Belt Loops Slight Taper Machine wash at 30°C. Fabric :

• Fabric: Rigid selvedge denim

• Weight: 12.75oz

• Composition: 100% cotton

• Weave: 3/1 twill

• Finish: Pre-shrunk

• Colour: Indigo (Sharp Blue)

• Shrinkage: Minimal after wash

• Selvedge: Traditional red-line edge

Due to specific dyeing process item may lose colour. Wash before wear. Made in Turkey — chosen for its long history of quality denim production rather than mass-market volume.  

Waist	28	30	32	34	36	38
Inside Leg	34	34	34	34	34	34
Outer Leg	45	45	45	45	45	45
Bottoms	15.5	15.5	15.5	15.5	15.5	15.5